I recently read an article about the very first laundry detergent. It was Procter and Gamble’s desire to create a product that would not leave soap scum in the clothes being washed. Soap prior to the 1930’s left behind dirt, fats and oils in the clothing. These residues would not dissolve in water. 

It would take P&G scientists and chemists ten years to develop a formula that could actually “grab” the dirt and leave clothes clean without soap residue left in the fabric. This revolutionary product was named Tide. 

Tide is now an international name. In 2018 Americans bought $1.7 billion worth of the laundry product now offered in multiple forms. It is simply the most trusted laundry detergent brand. 

There is a hymn we used to sing back in the day and I for one loved it. The first verse was:

What can wash away my sin?
Nothing but the blood of Jesus;
What can make me whole again?
Nothing but the blood of Jesus.

Tide might get the dirt out of your clothing but it won’t touch your soul. There is only one product that can do that: the blood shed by Jesus on the cross. Easter 2024 has come and gone, but the celebration of a soul cleansing, a heart washing and a mind renewing begins at the cross.